The eventual result of my anamorphic typography experiment. I painted this in the entryway of the HOLLY HUNT showroom in Miami just before Art Basel. I finished a bit early so I was able to add the HH logo in the opposite corner.
People seem to be enjoying the anamorphic typography test I did, so I thought I’d post this crude video I took in the same space that shows the effect coming together a little more clearly. By “crude”, I mean that I just put a tripod on a skateboard and slid it across the room.
I just did a little test with something called ‘anamorphic typography’. Essentially, it is an illusion where the type looks just right when viewed from the exact right spot, but it looks stretched and warped when viewed from elsewhere in the room. We might be doing something similar in a HOLLY HUNT showrooms later this year, so I did this in a room above my parents’ garage to make sure I could pull it off when the time comes. For what it is worth, I certainly didn’t invent this sort of thing, and I’d like to give lots of credit to this project by Joseph Egan and Hunter Thompson for tipping me off to the idea, as well as the artist Felice Varini, who is doing this sort of thing on a much larger and much more impressive scale.