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In 2008, HOLLY HUNT celebrated it’s (her?) 25th anniversary and decided to create a series of limited edition silver-themed furniture/accessory items, and to throw a series of celebrations at the various HH showrooms around the country. This is the HH25 campaign to support it all, including a brochure highlighting the different furniture items and a series of invitations for the different celebrations. Since 25 is the silver anniversary, silver foil stamps were a big part of the campaign, eventually finding it’s saturation point in the Chicago invitation featuring silver paper with a 25-year-old Victor Skrebneski photo of Holly printed in silver ink with a silver foil stamped HH25 on top.
This campaign appeared in the Print Magazine’s 2009 Regional Design Annual. It also was the first time I experimented with these serif characters which eventually led (4 years later) to the completion of my new typeface Volterra. Now on sale at MyFonts (<—click there!).
A few more ads from the vault… A lot of my Holly Hunt ads lean heavily on some great photography from Angie West, but these were a few that I thought benefitted from my design.
The eventual result of my anamorphic typography experiment. I painted this in the entryway of the HOLLY HUNT showroom in Miami just before Art Basel. I finished a bit early so I was able to add the HH logo in the opposite corner.
A video I directed and edited that shows the intricate process involved in making a single Holly Hunt dining chair.
This is a book I designed at the end of 2009 (and am just now getting around to posting). It was an attempt to create a takeaway catalog for Holly Hunt that had the feeling of an art book.
Here are a couple of magazine ads for Kevin Reilly / Holly Hunt. I added the grass layer to the top ad because HH wanted to communicate that this light was available in outdoor finishes, but it is hard to get a good outdoor sconce shot. The bottom ad used “The Real Thing” as a tagline to signify that Kevin Reilly was the original designer of the electric lights that look like they are candles, a design that Restoration Hardware and a couple other places have since ripped off.
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An invitation I did for a dinner party co-sponsored by Holly Hunt and Angeleno magazine. The invitation is a silver foil stamp on white paper.
A couple of images from a small book promoting Alison Berger’s product line. She wanted to focus on her process in order to give the feeling that her products are not just lights, but works of art.
This project was an enormous undertaking for a single designer (me)…a total overhaul of the Holly Hunt catalog system. It involved designing a binder/tab/tearsheet format for multiple product lines (not shown in these photos is another binder for lighting products), but the real hurdle was cranking out the over 400 individual tear sheets to fill all of the binders (and to go through picking photography and proofing all of those tear sheets). The catalog had to exist as a binder so that interior designer clients can remove individual tear sheets to use in presentations, then put it back.
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The Holly Hunt In Stock program is theoretically always adapting, adding in products and taking others out regularly. This is a brochure for the program in the form of a box with a card for each product in the program so that cards could be added in as new products were introduced into the program and others could be taken out if discontinued. This was the first project I ever got printed in the PRINT magazine Regional Design Annual (2007).
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